Zucked : Waking Up to the Facebook Catastrophe

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage face book was doing to our society and set out to try to stop it. If you had told Roger mcnamee three years ago that he would soon be devoting himself to stopping face book from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to mark Zuckerberg. Still a large shareholder in face book, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is mcnamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude Awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump and the emergence of one horrific piece of news after another about the malign ends to which the face book platform has been put. To mcnamee's shock, Facebook's leaders still duck and disassemble, reviewing the matter as a public relations problem. Now thoroughly alienated, mcnamee digs into the issue and Fortuitously meets up with some fellow traveller who share his concerns and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of face book and the persuasion Architecture of the attention economy more broadly – to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a Company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for Summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting and urgently necessary account that crystallizes the issue definitively for the rest of us.

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Product Specification

Author Roger McNamee
Binding Paperback
Ean 9780008319007
Ean List:Ean List Element 9780008319007
Isbn 0008319006
Item Dimensions:Height: Content 921
Item Dimensions:Height:Units hundredths-inches
Item Dimensions:Length: Content 602
Item Dimensions:Length:Units hundredths-inches
Item Dimensions:Weight: Content 93
Item Dimensions:Weight:Units hundredths-pounds
Item Dimensions:Width: Content 106
Item Dimensions:Width:Units hundredths-inches
Label HarperCollins
Languages:Language
  • {"Name"=>"English", "Type"=>"Published"}
  • {"Name"=>"English", "Type"=>"Original Language"}
  • {"Name"=>"English", "Type"=>"Unknown"}
List Price:Amount 59900
List Price:Currency Code INR
List Price:Formatted Price INR 599.00
Manufacturer HarperCollins
Mpn 28246619
Number Of Items 1
Number Of Pages 352
Package Dimensions:Height: Content 118
Package Dimensions:Height:Units hundredths-inches
Package Dimensions:Length: Content 913
Package Dimensions:Length:Units hundredths-inches
Package Dimensions:Weight: Content 97
Package Dimensions:Weight:Units hundredths-pounds
Package Dimensions:Width: Content 598
Package Dimensions:Width:Units hundredths-inches
Package Quantity 1
Part Number 28246619
Product Group Book
Product Type Name ABIS_BOOK
Publication Date 2019-03-15
Publisher HarperCollins
Release Date 2019-03-15
Studio HarperCollins
Title Zucked : Waking Up to the Facebook Catastrophe
Brand DSR BOOK DISTRIBUTORS
Edition First

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