Loonshots

Loons hot: a neglected project, widely dismissed, its champion written off as unhinged what do James bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In loon shots, physicist and entrepreneur safi bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs. Drawing on the science of Phase transitions, bahcall shows why teams, companies or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Oceans of print have been written about culture. Loon shots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online and stories of thieves and geniuses and kings, bahcall shows how this new kind of science helps us understand the fate of companies and empires. Loon shots distils these insights into lessons for creative, entrepreneurs and visionaries everywhere. Over the past decade, researchers have been applying the tools and techniques of Phase transitions to understand how Birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, Diseases erupt and ecosystems collapse. If twentieth-century Science was shaped by the search for fundamental laws, like quantum Mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loon shots is the first to apply this Science to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

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Product Specification

Author Safi Bahcall
Binding Paperback
Ean 9781250225610
Ean List:Ean List Element 9781250225610
Isbn 1250225612
Item Dimensions:Height: Content 920
Item Dimensions:Height:Units hundredths-inches
Item Dimensions:Length: Content 610
Item Dimensions:Length:Units hundredths-inches
Item Dimensions:Weight: Content 80
Item Dimensions:Weight:Units hundredths-pounds
Item Dimensions:Width: Content 90
Item Dimensions:Width:Units hundredths-inches
Label Macmillan US
Languages:Language
  • {"Name"=>"English", "Type"=>"Published"}
  • {"Name"=>"English", "Type"=>"Original Language"}
  • {"Name"=>"English", "Type"=>"Unknown"}
List Price:Amount 59900
List Price:Currency Code INR
List Price:Formatted Price INR 599.00
Manufacturer Macmillan US
Mpn 28995376
Number Of Pages 370
Package Dimensions:Height: Content 110
Package Dimensions:Height:Units hundredths-inches
Package Dimensions:Length: Content 913
Package Dimensions:Length:Units hundredths-inches
Package Dimensions:Weight: Content 88
Package Dimensions:Weight:Units hundredths-pounds
Package Dimensions:Width: Content 606
Package Dimensions:Width:Units hundredths-inches
Package Quantity 1
Part Number 28995376
Product Group Book
Product Type Name ABIS_BOOK
Publication Date 2019-06-27
Publisher Macmillan US
Studio Macmillan US
Title Loonshots
Brand Pan Macmillan Publishing India

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