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Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Book Specification

Binding Paperback
Language English
Number Of Pages 202
Author April Dunford
Publisher Ambient Press
Isbn-10 1999023005
Isbn-13 9781999023003
Dimension 13.97*1.3*21.59

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

April Dunford's Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.

Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are:

- The Five Components of Effective Positioning
- How to instantly connect an audience to your offering's value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now

Whether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too.

Store Price Buy Now
Amazon, Paperback Rs. 1737.0

Why you should read Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It by April Dunford

This book has been written by April Dunford, who has written books like Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. The books are written in Business, Strategy & Management category. This book is read by people who are interested in reading books in category : Business, Strategy & Management. So, if you want to explore books similar to This book, you must read and buy this book.

How long would it take for you to read Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It

Depending on your reading style, this is how much time you would take to complete reading this book.

Reading Style Time To Finish The Book
Slow 40 hours
Average 20 hours
Good 13 hours
Excellent 6 hours
So if you are a Reader belonging in the Good category, and you read it daily for 1 hour, it will take you 13 days.
Note: A slow reader usually reads 100 words per minute, an average reader 200 words per minute, an average reader 300 words per minute and an excellent leader reads about 600-1000 words per minute, however the comprehension may vary.

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